PREPARATION, PRICING & PROMOTION
Selling your home is one of the most important financial transactions of your life. It is crucial that you choose a brokerage that will always work in your best interest. KRE + ASSOCIATES understands every element of selling homes and has the experience to make the transaction a successful one, while protecting your interest. We accompany our sellers every step of the way, from the initial pre-listing phase to the close of escrow. This comprehensive support encompasses tasks such as reviewing and addressing offers, providing seller disclosures and reports to buyers, managing buyer inspection repair/ credit requests, and overseeing the buyer’s purchase process, including appraisal, loan approval, and funding. To ensure our sellers achieve the maximize price for their home, we use a simple 3-point strategy for success: PREPARATION, PRICING & PROMOTION.
Home staging is a powerful way to make your home irresistible to potential buyers by creating an inviting and aspirational atmosphere using carefully selected furnishings and decor. The goal is to have prospective buyers think,” Wow, what a home!” With 93% of buyers beginning their home search online, according to the national Association of Realtors (NAR), high-quality photos of a beautifully staged home can significantly boost interest.
There are two main types of staging: Traditional Home Staging and Virtual Staging. Traditional staging involves physically furnishing and decorating the home, allowing buyers to experience the space in person. It tends to deliver optimum results. We collaborate with leading traditional home staging companies to provide you with exceptional options. Virtual staging, on the other hand, virtually furnishes your home to showcase the home’s potential and deliver stunning, professionally designed images of your home.
All buyers are naturally attracted to a good value. The list price for your property in relation to the market value will have a direct impact on the number of interested buyers that come to see your property. Over-pricing can discourage potential buyers from viewing your home, while underpricing can potentially cause you to leave money on the table. When it comes to pricing a home, knowing the current market trends is extremely important. That is why we make it our priority to keep up to date on local market trends so we can provide select pricing options for optimal results.
WHAT KIND OF MARKET ARE WE IN?
THE IMPACT OF MONTHLY HOUSING INVENTORY ON HOME PRICES
Our Strategic Pricing model will guide you to position your home in the market. The goal is to attract the highest possible offers based on current conditions. Our Strategic Pricing has helped our sellers net up to 6% more money when selling their homes.
Price Valuation
To determine the market value price range of your home, we perform both a Comparative Market Analysis (CMA) and an Automated Valuation Model (AVM) as part of our pricing analysis. Both the CMA and AVMs reports are crucial in our price analysis and determining a competitive and accurate price. Interpreting the data and analysis presented in these reports is crucial for understanding the value range of a property and realistice expectations for pricing.
What is a Comparative Market Analysis? It is a tool real estate agents use to estimate the value of a specific property by evaluating similar ones that have recently sold in the same area. The information used in the CMA includes Subject Property Details, Comparable Property Information (COMPS), Adjustments and Comparisons and Market Trends.
What is an automated valuation model (AVM)? It is a technique that uses property data, along with information on local real estate and your neighborhood to algorithmically determine the value of your home. AVM uses mathematical or statistical modeling and a combination of existing databases to estimate property value.
Once your home is prepared and priced for the market, the next step is to ensure it reaches buyers and their agents everywhere. The goal is, maximum exposure. A strategic, well-executed marketing plan can increase the final sales price by up to 3%. Our comprehensive marketing approach, combining online advertising, video campaigns, social media outreach, targeted emails, print materials, and open houses— ensures your property reaches a wide pool of potential buyers.
WE USE CUTTING-EDGE AND TRADITIONAL MARKETING
TOOLS TO TARGET OUR AUDIENCE
Based on information from the Association of REALTORS®/Multiple Listing Service. All data, including all measurements and calculations of area, is obtained from various sources and has not been, and will not be, verified by the broker or MLS. All information should be independently reviewed and verified for accuracy. Properties may or may not be listed by the office/agent presenting the information. The information being provided is for consumers’ personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.
